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Promotional Products
Promotional Products vs. Custom T-Shirts: Which Drives More ROI?
Branded pens, tumblers, tote bags, or t-shirts? A breakdown of which promo products actually move the needle for small businesses.
March 30, 20266 min read
The real ROI of promo products
A study by ASI found promotional products generate more impressions per dollar than digital ads — but only if you pick the right item.
Top performers
- Custom t-shirts: Wearable billboards. Highest impression count.
- Drinkware (tumblers, mugs): Daily use, desk visibility.
- Tote bags: 4+ year lifespan in most households.
- Tech accessories: Power banks and cables get used everywhere.
What to avoid
Cheap pens that break, stress balls that get tossed, and anything with a logo so big it screams "advertising." Subtle wins.
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Topics
promotional products Atlantabranded merch ROIcustom tumblerscompany swag